The Faculty of Science and Technology (FST) at UIN Syarif Hidayatullah Jakarta held a collaboration discussion with TikTok Shop SMB on Thursday, September 19, 2025, to explore the implementation of the Content-Based E-commerce Talent Development Class. This initiative aims to cultivate future-ready talent equipped with practical skills in digital marketing, content creation, and e-commerce management.

Through this partnership, UIN Jakarta and TikTok Shop will integrate the program into the university curriculum — offered either as elective courses for non-related majors or as mandatory, credit-bearing modules for relevant ones. The program emphasizes experiential learning and industry alignment, ensuring students gain hands-on exposure to content-driven commerce. This collaboration represents a strategic effort to bridge academia and industry, fostering a sustainable pathway from education to employment in the rapidly evolving digital economy.